Selected Portfolio: Branding
Brand Redesign
Redesigned the Park Place brand for the new luxury development to be used in print & digital marketing materials.
Focused on creating a strong, blocky design to maximize readability and visibility at large scales, including billboards.
Currently part of the Wagon Wheel Community in Oxnard, CA.
Website Rebrand: EspinosaForCongress.com
Rebranded website for Congressional Candidate, Chris Espinosa.
Audience: Voters in Congressional District-26 in California.
Included complete revamp of entire website brand, links, updated positions on policy & endorsement list, which were not on the previous website.
Campaign Marketing Materials
Designed print & digital marketing materials for Camarillo City Council Candidate Dr. Martita Martinez-Bravo.
Audience: Voters in Camarillo, CA.
Her campaign was up against other candidates with larger budgets. I focused on the target market, creating printables and mailers that were impactful. Her team and volunteers had the resources they needed for canvassing, digital outreach and other campaign events. She won, becoming the first Latina City Council woman to serve on the Camarillo City Council.
Campaign Branding: KC Rodriguez
Campaign Branding: KC Rodriguez
Created the website and endorsement templates for KC Rodriguez, Ventura City Council candidate.
Her brand and look was based around her logo, designed by artist Sharon Frances.
KC Rodriguez focuses on the arts & her Indigenous roots. It was important to create an easy-to-navigate website for voters.
Elements: donation, volunteer, an updated privacy policy, and endorsement list.
www.RodriguezForCityCouncil.com
Trifold Redesign
Campaign Branding: KC Rodriguez
Trifold Redesign
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Redesigned outdated trifold with new branding for Social Justice Fund, Ventura County.
Audience: People who want to get involved in the community.
Created new branding look, color palette, with a focus on easy to understand involvement opportunities, donations and the goal of the organization.
SELECTED WORK: WEBSITE
Website: Antonio Pelayo Productions
Created website for Antonio Pelayo Productions.
Audience: B2B for Event Sponsorships
SELECTED WORK: FOOD PHOTOGRAPHY
As part of their rebranding strategy, the new chef and owner needed photos of their new menu at Pacifico's Sushi-Mex in Oxnard, CA.
Work submitted included photoshoot 1x1 sizes for IG posts, verticals for IG/FB stories and reels, as well as videos for content.
SELECTED WORK: LARGE PRINTED FORMART
Designed printed vinyl banner of properties for the Wagon Wheel Community.
Printed Size: 5 feet by 7 feet
Audience: Military Community
This banner is located at the military base, to highlight homes available for rental and purchase in the Wagon Wheel Community.
SELECTED WORK: PRINT MAGAZINES
House Issues Magazine
House Issues Magazine, May/June 2024, was inspired by magazines of the 90's, particularly Street Beat Magazine. The look was the 90's aesthetic, loud, vibrant with a bit of a cut & paste style.
I handled the graphic design, production, layout, interviews, contributors and advertisers. I hired award-winning journalist Suzy Exposito to interview & write the article on Crystal Waters.
Printed in full color glossy.
Program: Santa Paula Latino Town Hall
For their annual fundraiser, I created a program from the Santa Paula Latino Town Hall to showcase the honorees, the sponsors and the President's Message. Printed in thick bright white paper.
Magazine: VC Paws
I created & designed a pet lifestyle magazine for the summer due to many pet-friendly businesses in Ventura County. It included pet-friend restaurants and articles targeted towards the Ventura County lifestyle.
Printed in full color glossy paper.
Cover photo by Valenti Mendoza.
Magazine: School
This was a magazine created by 3rd graders at Rio del Sol in Oxnard, CA.
The project highlighted steelhead trout fish Indigenous communities and how environmental & man-made elements affect the steelhead trout fish population.
This student-led research project was featured in the local newspaper, Ventura County Star.
Students were in charge of design, photography, writing and editing. I volunteered my publishing, & layout skills for the project. We donated the cost of printing these magazines for the students in full color glossy paper.
They presented this project to the school, where Oxnard City Council members attended and took photos with the students.
SELECTED WORK: PRINT LAYOUTS
House Issues Magazine
House Issues Magazine
House Issues Magazine
House Issues Magazine, May/June 2024, was inspired by magazines of the 90's, particularly Street Beat Magazine. The look was the 90's aesthetic, loud, vibrant with a bit of a cut & paste style.
This interview with Lina Santiago was meant to look like a corkboard with photos strewn around.
Printed in full color glossy.
House Issues Magazine
House Issues Magazine
House Issues Magazine
House Issues Magazine, May/June 2024, was inspired by magazines of the 90's, particularly Street Beat Magazine. The look was the 90's aesthetic, loud, vibrant with a bit of a cut & paste style.
This page features the original page from the 90's magazine, Streetbeat, which shows the style and design that House Issues was inspired by. I received permission from Thump Records, Inc., owner of the Street Beat brand.
Printed in full color glossy.
House Issues Magazine
House Issues Magazine
House Issues Magazine
House Issues Magazine, May/June 2024.
For the Crystal Waters interview, I based the design on the photos we received from her management team. She had a modern steampunk look. The fonts were meant to compliment her look.
Printed in full color glossy.
House Issues Magazine
House Issues Magazine
House Issues Magazine
House Issues Magazine, May/June 2024.
he second page of the Crystal Waters interview, I wanted to to keep a clean aesthetic to not take way from the styling.
Printed in full color glossy.
SELECTED WORK: BOOK
Chicano Elegance Photography Book
The Chicano Elegance Book is a limited edition book used for fundraising purposes for the Chicano Elegance Foundation.
It is a documentation of past Chicano Elegance Galas, highlighting the fashion attendees wore to the event.
Chicano Elegance Photography Book
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Actor Alexander Gibson featured in Chicano Elegance Book, a limited edition book used for fundraising purposes for the Chicano Elegance Foundation.
It highlights his braids, a very important element in the culture. Braids represent unity and strength, and the photographer captured his braids weaved with fabric.
SELECTED WORK: BROCHURES
Brochure: Hoodspace Music
Hoodspace Music launched a new product. This brochure showcases the benefits of their new product with easy to see contact info for sales.
Brochure: Social Justice Fund for VC
The Social Justice Fund for Ventura County needed a trifold to be able to quickly share ways to get involved, info about their fellowship program and stats.
Brochure: Friends of Fieldworkers
Brochure: Friends of Fieldworkers
Brochure for the non-profit Friends of Fieldworkers. The branding was based off their current logo with valuable information for those interested getting involved or donating.x
SELECTED WORK: PRINTED MARKETING MATERIALS
Media Kit: Wagon Wheel Community
Created a media kit for the Wagon Wheel Community in Oxnard to give to vendors, surrounding businesses, potential homeowners and other interested parties. Multi-page media kit.
Map: Wagon Wheel Community
Designed a visual map for the Wagon Wheel Community. Because many of the properties were not built yet and were in a pre-sale phase, it was important for potential buyers to visualize the development that was coming to the community.
Campaign: Dr. Martinez-Bravo
Campaign: Dr. Martinez-Bravo
As part of her campaign for Camarillo City Council, Dr. Martita Martinez-Bravo had a full print and digital branding strategy. I created her branding for digital, print materials and mailers for her campaign. She won.